StreetEasy - Never Become a Former New Yorker
Never Become a Former New Yorker
StreetEasy 2025 Brand Campaign
Mother New York
Director: Ashley Armitage
Out of Home
Film
We created a direct line for New Yorkers who left to tell others to stay. The phone line appeard on Metro North trains in and out of the city. In the first few weeks of the campaign the line received around a thousand calls which became
content for StreetEasy’s social channels. These calls became messages for those considering a move out of the city.
